You don’t need to be a blogger or influencer to be good a publicist, but it certainly helps to understand the editor’s mindset. Long before I did marketing and public relations, I was a blogger (and still am – you can check out my blog Style Context!). While traditional PR practices are still relevant, influencer marketing is becoming a major part of PR campaigns. This year I’ll be spearheading an influencer marketing strategy that incorporates online giving. For now, here are some examples of placements and press releases.