I manage social media accounts for two brands: my fashion and beauty blog, Style Context, and the Greater Hartford Arts Council. I also provide social media consulting for nonprofits, lifestyle, beauty and fashion brands.
Case Study: #IAmAnArtist Social Media Campaign
The #IAmAnArtist social media campaign was a month long campaign that encouraged people to find their inner artist through DIYs, art classes, and arts events. The campaign culminated with I Am An Artist Day, an event showcasing the work of local organizations with interactive projects for the public. The campaign resulted in nearly 3,000 engagements on Facebook, Twitter, and Instagram and over 50% of website page views from social media. Here are some examples of the posts: