You don’t need to be a blogger or influencer to be good a publicist, but it certainly helps to understand the editor’s mindset. Long before I did… Read more “PR”
Social Media
I manage social media accounts for two brands: my fashion and beauty blog, Style Context, and the Greater Hartford Arts Council. I also provide social media consulting… Read more “Social Media”
Graphic Design
One of my favorite aspects about digital marketing is creating fun visuals that speak to an audience. Whether it’s an email header, advertisement, or a print invitation, there’s… Read more “Graphic Design”
Videos
From Facebook Live and YouTube to Snapchat and Instagram Stories, video is an integral component of your marketing strategy – it helps humanize your brand and shares… Read more “Videos”
Conferences & Publications
Before I started working as a digital marketer, I researched the uses and gratifications of social media as part of my graduate studies at the University of Central… Read more “Conferences & Publications”
